Our job: Set a new standard in stand design that facilitates the presentation of products while elevating and amplifying the technology that enriches them. Simultaneously develop a supportive communication strategy to facilitate Avery Denison alongside its sister company Mactac.

Rising to the challenge, we presented a solid concept that created cohesion without cannibalization. Providing a foundation in which to elevate products through highly visual scenography that promoted tactile activations, interactions, and branded experience.

Together with the trust of our client, we pioneered a new creative era for the brand. Increased physical leads at the stand established Avery Dennison as an entity to watch while reinforcing its position as the global market leader. Proving (successfully) that good things happen above and beyond the comfort zone.