we are a creative
experiential agency
Polestar is part of
the Volvo Car Group
Polestar
PR EVENTPRODUCT LAUNCH
Strike a pose
For the launch event announcing Polestar’s perennial partnership with a prominent Dutch art institution, WINK conceived a gallery-like setup to match the performance EV-brand’s bold image.
A freestanding, transparent ‘white cube’ houses Polestar’s Precept, making the progressive commitment car an art piece in itself.
The fully reusable design unit is crafted heralding the brand’s minimalistic design aesthetic, using strong gestures such as black powder-coated steel, white high gloss melamine, minimal shut lines, and an integrated ceiling lightbox — all in honour of the brand’s pure design philosophy.
The result is an iconic image that perfectly matches the brand’s and institution’s bold ambitions.
PHOTOGRAPHY
Joris Bruring c/o The OS
