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A new world of movie and TV magic needs a world class way to bring it into reality. For the new SkyShowtime streaming service, WINK delivered a thrilling launch experience combining a live show with immersive content activations.
A SHOW STOPPING
The new SkyShowtime streaming service is all about bringing some of the most hotly-loved IPs under one exciting roof.
And to mark the new service hitting European homes, WINK was cast to curate a show stopping immersive launch event that transported visitors into its world for a night and generated buzz in the entertainment media.
ENTER THE SKYSHOWTIME WORLD
To create a world suitable for holding all the magic in: a multi-floored venue in the heart of Amsterdam’s cultural fabric was chosen.
This would be the stage for a show featuring talent from Showtime's shows and movies, along with a number of branded interactive entertainment areas from smash hit IPs like Top Gun and The Northman.
LIVE AND DIRECT FROM CREATORS
The first portion of the night took place in a custom designed and fabricated amphitheater-inspired broadcast and viewing space dedicated to hosting big announcements from SkyShowtime and a range of entertaining features from the show talent – with unexpected surprises peppered in throughout.
To put the SkyShowtime world front and center and merge it with the wide range of endlessly inventive worlds under its streaming umbrella, the design of the setup used circular motion and shape, giving a seamless effect to the evening’s programming.
This intention to seamlessly blend worlds into a multi-branded content universe and hybrid show helped give life to breaking news from the world of Halo all the way to star-studded discussions with Star Trek stars – making headlines in entertainment media around the world.
But the show didn’t stop there.
A MULTIVERSE OF IMMERSIVE SPACES
After the live show, the Sky Showtime world truly opens up: VIPs and guests were given free reign to experience the magic and discover the secrets behind a host of immersive, themed attractions across the entire venue.
Whether it was testing their poise and pose in the Top Gun flight simulator, embracing the mysterious vibe of the Lost City bar, or discovering the Nordic village vibes of The Northman – guests were treated to a real Showtime showcase.
A CONNECTED WORLD OF ENTERTAINMENT
From food, styling and lighting, every element was connected to the magic of SkyShowtime’s world.
Exemplary attention to detail combines with character-driven entertainment to give guests the feeling that this event truly lived and breathed the SkyShowtime universe.
Dynamic, evolving character narratives gave guests an extra reason to interact and engage.
Then, an atmospheric spatial design combined with functional elements to give the event a single, holistic language for the experience design throughout.
Mixed with a tonne of natural-inspired styling, spaces were given the space to shine and attract guests independently of their attraction.
PLUS PRESS-WORTHY MOMENTS
Thanks to the immersive launch, WINK helped SkyShowtime kick off their European launch with a global bang – giving rise to mentions in entertainment press around the world.
On the success so far? CEO Monty Sarhan had this to say:
"We have blown past our internal projections in every single market and we are pacing well ahead of what we expected.”
Joris Bruring & Sophie van Veen c/o The OS