we are a creative

experiential agency

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Budweiser is a brand of
Anheuser-Busch InBev

Budweiser

StrategyDesignExecutionContent

Brewing Bud’s
Cultural DNA

As global experiential partner to Budweiser, WINK’s philosophy has seen the bold beer brand strengthen its position in live music and event culture with some epic integrated experiences and creative content – as well as numerous successful launches into local markets.

Since 2016, WINK acts as the brand’s go-to experiential agency developing internal and external business, consumer events, and experiences on a global scale from. Designing, curating, and producing playbooks that empower and shows that deliver above par and PR, marketing, merch, to communication strategies that quench the driest of mouths.To our friends over at Budweiser who are a pitch-perfect match for WINK, we raise a glass to you!

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Here Comes The Thunder

Thunder Collection

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Merch becomes Media

A love story that began with #1 Dutch artist Snelle rocking WINK x Bud merch on stage.

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The World is Yours to Take: Merch

Fashion meets fan culture.

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THE WORLD IS YOURS TO TAKE

a global, musical movement

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THE WORLD IS YOURS TO TAKE

A winning hat trick of experience, strategy and content

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Kings of culture

An unforgettable weekend curating the stories of creators from all over the world.

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Retro Kings icon revamped

To celebrate Euro 2020, Bud fancied a street-smart, giveaway football jersey.

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Dare to Dream

Who’s brave enough to open up and share their dreams with the world?

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Kings Don’t Wear Crowns

An activation that elevated local talent through genuine creative collaboration.

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Smooth Taste New Crate

a one-day-only pop-up supermarket gallery

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Reel to Real Series

A unique interactive music and storytelling series, streaming live to fans around the world.

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BUDX: the ultimate experience toolkit

A wildly successful toolkit for endless facilitation of culture

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A king's Backstreet block party

A place where installation art, scenography & music come together.

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Credibility that can’t be bought

raising spirits and giving a stage to those who step up and seize the opportunity.

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King of the match

aligning activation comms with the brand affiliation with global sporting events.

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Get Down in the Bud Basement

We leveled up by going down. And yes, that meant we drank our own setting.

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Lighting up the world of football

their biggest campaign in history.

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BUDX Music Cube embracing the East

the backdrop to this new cultural landscape.