we are a creative

experiential agency

UGG is a brand of
Deckers Brands.

UGG

TRADE SHOWPOP-UP

Road Trippin’ trough trade fair land

A brand booth inspired by road trips and cruising along desert highways, the industrial but crisp surroundings embrace the open booth welcoming visitors to be immersed in a UGG World while being informed and inspired by what the brand’s range has to offer.

UGG_Seek_19_by_Paul_Aidan_Perry_144 copy

Brief

For SEEK fair in Berlin, translate the global brand direction into a booth that elevates the UGG lifestyle campaign and presents a crisp product display.

Concept

Bold, provocative, optimistic, and real. Free-spirited design principles result in a booth with a fresh appeal. Combining strong line play with an industrial feel creates a beacon at the fair that expresses a strong brand message.