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experiential agency


Avery Dennison


Imprinting Quality

Raising standards in stand design. WINK created a supremely detailed setup that shows off everything Avery Dennison does: tactile technology and cutting-edge material science.


Avery Dennison might not be known to the consumer, but in the industrial world, the company is a cutting edge behemoth of all things material science: signage, textiles, décor, packaging, and so, so much more. Its imprint on the industry is everywhere.

WINK’s role? To elevate and amplify the material technology that Avery Dennison is renowned for at Europe’s leading speciality print expo – FESPA.

So how do you truly bring out the unique qualities and characteristics of Avery Dennison’s products? It starts with putting tangible design fully in the spotlight – giving moments to materials to tell their own unique story.

To tell this story, a new adventure was created for their visitors to experience as many tactile touchpoints and products of the brand as possible across 300 square meters of finely detailed construction. Bold colors and layering took center stage to take visitors on a journey across unique applications of products, supplemented by real world use-cases and interactive content.

Boosted with a new era of creative identity and messaging, WINK's new standard of stand design helped entice more visitors at the fair to touch, feel and talk than ever.