we are an experiential marketing agency

Polestar is a part of 
the Volvo Car Group

Polestar

EXPERIENTIAL EVENTPRODUCT LAUNCH

sustainable, avant-garde electric mobility

Polestar is a design driven, electric performance car brand unlike any other. We believe automotive is one of the most disruptive and exciting industries right now, and are electrified to help launch this unconventional brand in the Netherlands in an unconventional way.

sustainable, avant-garde electric mobility

Brief

Produce and co-design the Polestar presentation & test-drive experience. 
To help solidify Polestar’s sustainable, hassle free and strikingly beautiful mission: Improve the society we live in.

Concept

True to their name, Polestar determines its own course and in collaboration with our co-drivers at Grey and Comms, WINK is proud to ride shotgun in creating presentations & test drive experiences that express the brand's uncompromised design DNA. Building on the brand philosophy “less is more’, we make it clean, clear, and straightforward.

Result

Hassel free and strikingly beautiful presentations & test-drive experiences and striking content.

SERVICES

Execution-Content

LOCATION

Amsterdam

Photography

Matthijs Immink

Video

WINK

Invoking instant impact

ASICS

Invoking instant impact

POP-UPEXPERIENTIAL EVENT - Berlin

A king's Backstreet block party

Bud NL

A king's Backstreet block party

EXPERIENTIAL CAMPAIGNEXPERIENTIAL EVENT - Amsterdam

Ain’t no drag … brand new bag

Eastpak

Ain’t no drag … brand new bag

CORPORATE EVENTEXPERIENTIAL EVENT - Cannes