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experiential agency
Columbia
PRODUCT LAUNCHSALES MEETING
Urban trail meets outdoor adventure
One of the biggest names in the active lifestyle apparel segment, Columbia Sportswear challenges WINK to step up and go all-in for the outdoors. Curating an inspiring brand experience that reinforces the storytelling throughout the sales meeting event and captures the spirit of the outdoors within Amsterdam’s urban landscapes.
Brief
Present a sales meeting concept that delivers an experiential journey connecting the mix of urban cityscape trails with the spirit of the outdoors.
Concept
A layered event experience included an inspiring cycling tour filled with unexpected artistic discoveries, urban renewal & outdoor adventure that set the scene for product presentation. Clean gestures, textured surfaces & bold statement displays elevated the collection and its accompanying imagery.
Result
A fulfilling explorative experience that leveraged outdoor-inspired materials and respectfully paid homage to nature through design and considerate construction.
Photography
Denni van Huis
