we are a creative

experiential agency

MOIA is a brand of
Volkswagen Group

MOIA

PRODUCT LAUNCHSTAND

Let’s share the ride!

Volkswagen Group launches its new revolutionary mobility concept MOIA, promising to remove a million cars from the road by 2025. Exploring new paths, also in its launch format, the brief focuses on TechCrunch Berlin, a cool tech start-up event rather than a traditional car show. WINK was asked along for the ride by our friends at KRFL Agency and co-created, produced, and directed the MOIA Experience. Revealing the ride of the future to an elite tech innovation audience.

Brief

Convey the MOIA brand promise to remove a million cars from the road by 2025, and reveal the new car to an elite tech innovation audience at TechCrunch Berlin.

Concept

We secured the best position in the industrial Berlin Arena. Hiding the booth literally behind a giant veil, we commanded the attention of the entire fair at its unveiling. The booth’s focus is their brand-new high-end minibus, our mosaic installation of vintage toy cars being the appealing visual supporting their brand promise.

Result

We created the Volkswagen Group’s new mobility concept’s world premiere at TechCrunch Berlin for the global tech elite. Launching the ride of the future.