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Brooks

SALES MEETINGPRODUCT LAUNCH

Fast, Fun & Fashionable Hits The Runway

Super comfortable shoe brand Brooks takes to the runway as part of its seasonal sales meeting. Launching a new collection at the famous Huis Ter Dujn Scheveningen. Cementing a visual link between the shop in shop concept in Milan and reaffirming its heroic yet humble brand value “Run Happy”. 

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Brief

Design and produce a fun, fashionable, fabulous fashion show showcasing the new seasonal collection. 

Concept

Bright bold neon’s, sharp, dynamic lines, and outspoken graphics created a scenographic world to present the active collection. Ushering in the spring season in style for 150 of the sales force to be reckoned with. 

Result

A successful step outside of the box for our friends over at Brooks.

Photography

Dennis Bouman

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