we are a creative
EXPERIENTIAL CAMPAIGNPRODUCT LAUNCH
WINK teamed up with darling Dutch artist Faberyayo (aka Pepijn Lanen) to make an earworm of a song alongside a music video about Karvan Cévitam’s delicious Limonade: the tastiest drink ‘op aarde’.
A SONG FOR
THE LIMONADE LOVERS
When it comes to a universally-loved Limonade, Karvan Cévitam's has led the way for generations, across generations. Take any Dutch family ‘feest’ and you’ll be almost guaranteed to have it served there.
So when Karvan Cévitam wanted help dreaming up a new campaign spot for its signature soft drink, WINK wanted to put the brand in a cultural driving seat by seeking out Faberyayo, an influential Dutch recording artist known for his quirky hooks and rhymes to create a song for all generations of Limonade lovers.
Introducing 'Limonade': an official new Faberyayo track produced by Benny Sings featuring Karvan Cévitam. The deafeningly catchy song is all about the joy of making Limonade together, with a hook that latches onto to your ears and doesn’t let go until all you can think about is the sweet stuff. Thirsty yet?
The song comes to life with an official music video on YouTube draped in Faberyayo’s signature alt-pop irony, and was released as an official track on all streaming platforms.
Taking place at a typical Dutch family get-together, the accompanying video induces fuzzy and feel-good feelings of dancing, singing and celebrating together as a family – with Karvam Cévitam's Limonade acting as the delicious force of flavor that holds it all together.
Resulting in radio play, multiple playlist hits, numerous media mentions and thousands of views, sing it with us: ‘Limonade. Limonade. We maken samen!'
CREATIVE - PRODUCTION
WINK - UNDERSCORE
celebrating the most famous fiber in fabric
Wor(l)ds of indulgence
They don’t want us to party...