we are a creative
experiential agency
De Keizer Marine Engineering
STRATEGYPOP-UP
The guys in red
De Keizer marine engineers got WINK on board to activate their brand at the mega Monaco and Fort Lauderdale yacht shows, with notjustanordinarybooth.
Brief
Elevate De Keizer brand through a highly visible activation that can be leveraged to create bold post-event content that drives the brand narrative.
Concept
Our big idea was to leverage the known high quality that De Keizer engineers deliver. Their current outfits already being red, WINK created a fixing squad; ‘the Guys in red’. To deliver any wishes of show-goers via a red phone activation. Facilitating the cause by developing a tongue n cheek nature documentary to support this rare species of a ship-shape client. It's all hands-on deck, and champagne is served by mermaids.
Result
The highly successful ‘Guys in red’ concept became an experiential campaign. Translated to consumer, business, and internal touchpoints.
Avery Dennison
Tactile technology to stick around
a new standard in stand design that facilitates the presentation of products.
Designer Outlet Roermond
Santa with a big bang
Budweiser
Kings of culture
An unforgettable weekend curating the stories of creators from all over the world.