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Bud Light Seltzer
Summer Seltzer Sessions
A sparkling road trip through the biggest festivals in the US. WINK brought to life a bubbly, branded playground of uniquely flavored experiences with music at their core.
A great festival starts with a great line up.
But how do you make festivals even better, more memorable experiences for fans? You nurture play and discovery: creating everything from beverages and merchandise to spaces to connect and things to discover alone – and together.
So when Bud Light needed a way to facilitate fond memories for their latest line-up of hard seltzers, WINK knew the right ingredients to throw into the mix across nearly every big festival in the US.
Introducing Bud Light Seltzer Sessions.
AN IDENTITY WITH TRUE FLAVOR
Bud Light Seltzer Sessions originated as an online activation but since its success, we were asked to take the show to even bigger stages with different types of music lovers and audiences at each.
WINK worked closely with Bud Light to develop a bubbly, bold identity that was able to be tailored for touring with a modular, scalable design language allowing for footprints of all shapes and sizes.
Next to this, to make sure each event had its own true flavor for fans, customized messaging touched every touchpoint – allowing for a deeper relevance to audiences at each festival whether it be country, pop or hip-hop.
An experience needs an identity to be memorable. And, if it's memorable – it's got a fine chance of being remembered forever in the social sphere with the potential to reach more people than physically possible. That's why Bud Light Seltzer sessions is a playground for user generated content.
From world-beater artists on stage to discovering new ones, fans had the chance to immerse themselves in a different kind of festival experience. Up close and personal with artists spanning multiple genres (depending on the festival), Bud Light Seltzer Sessions saw almost every fan creating content in their own way – whether it was creating reels from inside the crowd or stories around the site.
A FIT FOR EACH FESTIVAL
Thanks to its scalable and customizable design philosophy, Bud Light Seltzer Sessions is the kind of convoy you want to see travel the states. Across 2021 and 2022, the experience has travelled to the likes of Lollapalooza, Governor's Ball NY, Stagecoach Festival and more to come.
At each festival, the experience is able to transform itself into one that fits the vibe of the fans – whether it's the customized messaging, programming or merchandise – to create the ultimate seltzer session.
Best Use of Sponsorship | ADWEEK Experiential Awards | 2022