we are a creative
experiential agency
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Our House
FESTIVALINTERIOR
Hybrid Electronic Music Museum
Our house. Our electro. Our techno. WINK’s culture. Our House is an interactive, multi-faceted journey through the loudest stories behind electronic music and its boundary-pushing subcultures.
![Our house - visitors](https://cms.welcometowink.com/uploads/media/projectIntroImageLarge/09/2279-Our%20house%20-%20visitors.jpg?v=1-0)
AN INTERACTIVE IMMERSIVE MUSICAL JOURNEY
Our House is about the stories behind the music that powers the now. A genre-bending fusion of a hybrid experience combining club, interactive museum, and vibrant retail area situated within the legendary former Club iT.
Throughout eight narrative-driven, interactive exhibitions, WINK aimed to envelop visitors with inspirational love for the pulsing sonics and sights of the electronic music scene.
![WINK x Our House_Museum installation_KasiaGatkowska](https://cms.welcometowink.com/uploads/media/projectIntroImageSmall/05/2075-WINK%20x%20Our%20House_Museum%20installation_KasiaGatkowska.jpg?v=1-1)
![WINK x Our House_Museum_Daft Punk2_KasiaGatkowska](https://cms.welcometowink.com/uploads/media/projectIntroImageSmall/00/2280-WINK%20x%20Our%20House_Museum_Daft%20Punk2_KasiaGatkowska.jpg?v=1-0)
INSIDE OUR ELECTRONIC LEGACY
The moment humans realized we could use electricity to make beeps and boops that we could play in pitch, electronic music exploded into a global phenomenon. This very culture inspired a design concept that was all about synthesizing inspirational moments by sampling elements of the past.
From Daft Punk’s Parisian electro-pop to the darkly booming bass of Belgium’s Charlotte de Witte, there is a rich, important, current history that Our House inspires visitors on a journey through.
![WINK x Our House_club_bar_KasiaGatkowska](https://cms.welcometowink.com/uploads/media/projectIntroImageMiddle/04/2054-WINK%20x%20Our%20House_club_bar_KasiaGatkowska.jpg?v=1-1)
With the location now operating under the name Club Air, between 1989 and 2004, Amsterdam’s club iT was infamous for its larger-than-life parties coupled with the regular celebrity in attendance. In other words, iT was the place to be if you were a player in the Dutch electronic music scene.
For Our House's club exhibit, mobile display units bear customized graphic prints as a nod to Amsterdam’s coat of arms and a rich atmosphere is created in a traditional Euro style and a throwback to the legendary tenant: club iT
Threading the whole space together, a meticulous attention to detail was put into the design language honoring the producers, promoters and venues – everyone behind the scenes, and behind the decks.
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![WINK x Our House_Store_stairs detail_KasiaGatkowska](https://cms.welcometowink.com/uploads/media/projectIntroImageSmall/09/2059-WINK%20x%20Our%20House_Store_stairs%20detail_KasiaGatkowska.jpg?v=1-1)
A SPATIAL TRIBUTE TO THE SCENE'S CREATORS
Playing with repetition across identity and spatial design, Our House is a tribute, tool and solution to holistically combine various functions under one roof – but most importantly act as a doorway to inspiration.
![WINK x Our House_Store Desk_KasiaGatkowska](https://cms.welcometowink.com/uploads/media/projectIntroImageLarge/06/2506-WINK%20x%20Our%20House_Store%20Desk_KasiaGatkowska.jpg?v=1-0)
For the concept store, scaffolding-inspired fixtures were built as a nod to the makers of the scene – where facet corner finishing is a wink to the counterweights used in stage building and murals of legendary synthesizer's face an industrial yellow staircase.
Awards
Most Innovative Venue | Remarkable Venue Awards | 2022
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