we are a creative
experiential agency
Budweiser
EXPERIENTIAL CAMPAIGNEXPERIENTIAL EVENT
BUD LIVE
Unmistakably bold, unmistakably live, and
countless ways to experience it.
A festival destination built to bring fans closer to the main stage
We designed what fans see, touch, drink from, climb, customize, sing into and take home.
Sing into the Mic Booth. See your movement turn into light at Live Energy Wall. Customize merch.
Grab a group shot inside a giant speaker. Collect a Bud in a cup worth keeping.
And we took that thinking beyond the festival field. From the biggest show to the smallest bar, everything was designed to keep Budweiser close to the music.
For smaller festival footprints, we created the Bud Live Beacon, another oversized Bowtie that pulses to the beat of a nearby stage and a more compact Bud Live Bar. Same energy, different scale.
And we took that thinking beyond the festival field. For Bud Live’s own flagship shows, we designed the Bowtie stage, fan activations and “This Calls for a Bud” finale. For concert venues, clubs and bars, we turned the same world into permanent and modular pieces, from music-reactive venue bars to flight-case fridges, mobile bars, DJ booths and glowing Bud Live signs.
We created the strategy, concept, visual identity and experiential world.
From the biggest show to the smallest bar, everything designed to make Budweiser the beer for live music.
