we are a creative

experiential agency

Avery Dennison

TRADE SHOWPRODUCT LAUNCH

The leader in labelling

A firm that's stuck around for ages. For materials science leader Avery Dennison, WINK designed a modular trade fair booth at Label Expo 2023 that strengthened its label as the industry's go-to for everything and everything labels.

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SHOWCASING STICKING POWER

Avery Dennison is a longtime fan of WINK's inventive ability to showcase its long line up of label and packaging solutions in trade environments of all shapes and sizes.

So when they looked to us to attach a refreshed narrative to them at Label Expo 2023 as well as launch a handful of innovative new products – WINK focused on two things: storytelling and sustainability.

Across a large, content-driven 300m²space, products like their new NFC enabled packaging were given a pedestal to impress, with the booth simulaneously facilitating interactive talks and helping shape a more environmentally concious future of the industry.

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WITH A SUSTAINABLE
SHINE

Able to fit footprints and floorplans of a range of sizes, our new trade stand design used a minimalist, modern, modular approach – supported with high detail finishes and content.

To attract attention from a distance, an eye-catching glossy floor was combined with a high definition 3D LED box display that acts as a storytelling centrepiece – broadcasting informative and inspirational content from all angles of the show floor,

The interior became a highly tangible interactive for Avery Dennison's range of packaging and labelling products. Each display was crafted to reflect the brand's exceptional quality standards and innovative reputation – with playful cue cards and prompts that invited visitors to not just learn but feel a deeper connection to it.