WE ARE A CREATIVE

EXPERIENTIAL AGENCY

00069_220420_Ruben May_copy_RU20009_20009 copy

Wink loves denim (concept)

And WINK loves you

So we made you something special

It's stylish, warm and blue

WARM UP WITH WINK'S DENIM DNA

This winter, WINK hopes our friends can wrap up with this (literally) heartwarming tribute to the fabric of our reality.

We'd like to take a couple of minutes to tell you all about the limited edition blue WINK scarf you've lovingly received.

This winter, WINK hopes our friends can wrap up with this (literally) heartwarming tribute to the fabric of our reality.

We'd like to take a couple of minutes to tell you all about the limited edition blue WINK scarf you've lovingly received.

MADE WITH LOVE IN EVERY FIBER

A testament to weaving stories together, WINK's limited edition scarf is designed to be an ode to the international connections we've made in Amsterdam: the denim capital of the world.

WINK is grateful for the life we've been able to fabricate here. And we owe it all to our original denim DNA.

It's been really, really real. So we dearly hope this gift keeps you warm, and full of compliments from fashionable friends.

DENIM WAS OUR FIRST LOVE

YOU NEVER FORGET YOUR FIRST.

WINK owes a lot to denim. From way back in the 90s working with Diesel's international team helping fashion everything from collections and shows to sales summits, to our 10 year stint with Bread and Butter in the 00s.

Our gratitude goes out to a patchwork of collaborations we've enjoyed with almost every indigo go-getter: Wrangler, Pepe Jeans, Hilfiger Denim, Levi's, Lee, G-Star, Kuyichi, Orta Anadolu, Mesura Tekstil & Lycra brand.

Today, WINK's blue heritage keeps on growing with the mother of all denim shows: Kingpins.

Fittingly, this scarf is a warm embrace and tribute to everyone aboard the ride so far.

TO A BRIGHTER BLUE PLANET

Spoiler alert: it's not denim.

We support the sustainable leap the denim industry is making to help make our big blue world a little greener and that starts with a shared commitment to do what we can, too.

To make sure our final product would be more environmentally friendly and more scarf-like, we used a special wood-based fabric called ten-cell that was introduced to us by our amazing sustainable friends at Kings of Indigo. Then we made sure to keep things near and dear, using locally sourced suppliers, artists And Beyond, as well as local printers.

So raise a glass, on WINK, and cheers to weaving stories and making magic together. Plus, a special note of thanks to Kingpins for trusting us and keeping us at the vanguard of pushing boundaries in the denim industry.

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THANKS TO: Kingpins Show, Kings of Indigo, Transformers Foundation, Diesel, G-star, Invista, Lycra Brand, Orta Anadolu, Mesura Tekstil, Levi's, Wrangler, Lee, Hilfiger Denim, Bread and Butter, House of Denim, and all of those who have supported WINK to become what it is today.