Wrangler Wall of Death Stand

Berlin, January 2009

Wrangler wanted a complete new presence at BBB, inspired on their ‘we are animals’ campaign. Celebrating the animal within.

Wink created an adrenaline-fueled experience featuring the fearless men from the wall of death, the true outlaws of this BBB, delivering a breathtaking performance that was unchallenged as the biggest buzz of the fair.

Meanwhile next door in a rusted old hall the complete new retail experience for the brand was created on the spot.

Retail Design by Liberation

Photo credits: Jordi Torras Ferrer and Luke Allum