Wrangler Stand BBB ‘Worn Across America’

Berlin, July 2010

For the Wrangler experience at BBB, Wink received a new brief to evolve their existing corrugated iron hall set up.
Based on their seasonal design inspiration for spring summer 2011 ‘Worn across America’, a roadtrip story symbolizing the journey of denim through America, Wink conceives and produces a warmer and lighter atmosphere.
More authentic, and moving away from the steel set up, using warmer materials, wood, fabrics, and daylight…