Gent, December 2014
This season we present not only the new Wrangler collection but also launch their new Brand Campaign during their FW salesmeeting in Gent.
We can’t share it here, but you’ll know it when you see it…
Further building on their Americana heritage, we compose our story on the road, it’s all about taking the long way home, enjoying the ride and welcoming the transition between the urban landscape and the great wide open!
This translates into a long road catwalk, atmospheric visuals, and ends with an All American dinner with the specially designed ‘Fuel Up’ BBQ restaurant.
Photo credits: Kevin Kwee