December 13-14, 2016
For our long-term client Wrangler we designed and produced the Wrangler Europe Sales meeting in Amsterdam. This time the chosen venue was an old Refinery at Westergasfabriek where we could easily adapt the chosen high fashion theme with hints of stylish white. The 67-m-long hall was divided into three sections for presentations, a fashion show and a dinner. The Wrangler team arrived by boat and started the day with a made-to-measure presentations setting where speakers took the centre stage for condensed sessions of brand storytelling, product education and new marketing initiatives. After the presentations all guests entered the stage and walked the runway for one time only before they took a seat beside it. The decor was kept fresh and clean using light colors and materials – like raw wood with different layers of white-wash to accentuate the bright tones of the collection. For reinforcing the team spirit WINK opted for a traditional American dinner with a contemporary twist followed by an epic afterparty where Fashion DJ Sunny Jansen made the crowd go wild!
Photo credits: Dennis Bouman & Team Peter Stigter