Wrangler ‘Get Your Edge Back’ booth BBBerlin

Berlin, July 2011

Wrangler rightfully claims its authenticity as a true and original selvage denim brand.
WINK helps them pushing the authenticity of their product,
by designing their booth to feel like an abandoned warehouse/denim laundry.
With a super nice platform leading into the booth, that became the hot hang out of the whole denimhall.

Photos: Zowie Jannink