Wrangler ‘Get Your Edge Back’ booth BBBerlin
Berlin, July 2011
Wrangler rightfully claims its authenticity as a true and original selvage denim brand.
WINK helps them pushing the authenticity of their product,
by designing their booth to feel like an abandoned warehouse/denim laundry.
With a super nice platform leading into the booth, that became the hot hang out of the whole denimhall.
Photos: Zowie Jannink