Wrangler Booth at Bread and Butter Berlin

Berlin, July 2012

Wrangler has two special stories that we got to help them tell at BBB this season.
First of all we celebrated their authentic Broken Twill invention from ’64.
When Wrangler made their denim more comfortable, more durable and better looking all at once.
So we used the broken twill’s typical fishbone pattern as architectural inspiration inside and out.
The result was a bright blue gem on the fair, with a porch permanently filled with denim lovers.
In addition to the Broken Twill story Wrangler launched the Denim Spa collection: Wrangler’s Therapy for Legs.
Innovation at its best, where denim is infused with Aloe Vera, and an Anti-Cellulite formula!
Hot stuff!

Photos: Zowie Jannink