Vrede van Utrecht ‘Pass the Peace’
Utrecht, June 2011
For the Utrecht Peace Treaty foundation, WINK is the partner to create cool experiences and entourage to communicate their message on ‘the Art of Making Peace’ to the public.
This summer we were teasing and involving the guests of the Utrecht festivals with the ‘PASS THE PEACE’ activation.
A fun, fast and very effective viral campaign, by giving the people literary PEACE to hold, and rewarding them with a tag on the Vrede van Utrecht facebook page…
Photos: Dennis Bouman, Marleen Kuipers