Utrecht Peace Treaty, Eternal Hug
Utrecht, September 2012
Love is the drug, let’s hug!
Big things are about to happen in our little hometown of Utrecht!
In 2013 it will be the cultural celebration of the first ever global peace treaty signed right here 300 years ago.
WINK is deeply involved with these festivities, and as teaser campaign in order to increase the peace with all citizens, we have devised the eternal hug installation!
A traveling 360° interactive installation, encouraging hugging on a global scale! Spreading the word, and driving traffic to their website.
Pass the peace!