Oxfam Novib, Behind the Brands
Pinkpop & Lowlands Festivals, Summer 2013
This season Oxfam Novib takes a critical look at ‘the Big Ten’, the ten biggest food companies that are behind most brands we know.
‘The illusion of choice…’
With their ‘Behind the Brands’ campaign they measure the way these huge multinationals work and what their policies are with, for instance, women’s rights, stealing land, and working conditions. WINK designs and builds a monumental container hang out, with a clear critical copy totem, a green heart, an organic coffeebar, and some cool fun and games to convey this important message as loud as we can.
Photos: Daisy Komen, Dennis Bouman