Onitsuka Tiger Paris
Paris, October 2006
Onitsuka Tiger presents its new ‘Made of Japan’ campaign and collection in Paris.
Featuring their collaborations with Koiclub and Quinze & Milan and presenting the first big shoe made from thousands of little plastic toys.
But the biggest highlight is the inspirational presence of the founder of ASICS & Onitsuka Tiger, Mr. Onitsuka himself flying in from Japan.
Wink conceives and produces a museum-exhibition style set up, with all the products on pedestals, and signs explaining the product from a designer’s point of view, plus also produces the rest of the brand meeting.