Onitsuka Tiger, the Craft of Movement
BBBerlin, July 2012
Onitsuka Tiger is on the move and refreshing their brand identity.
Movement is in their hearts and their soles…
Using “Craft of Movement” as a methaphor, WINK designs a fresh, forward thinking concept that looks towards the future of the brand whilst paying homage to its past, creating a booth that stands out from the crowd in BBB’s Sport and Street zone.
An installation inspired by three different types of movements, translated into three relevant materials, in support of Onitsuka’s seasonal
hero footwear products, whilst simultaneously introducing to the market their new venture into apparel.
This concept expanded itself into a funky urban meet and greet for clients, friends & ambassadors, as well as to their store window display in downtown Berlin.