Ola Summertime kick-off

Rotterdam, March 2012

Ola icecream wanted us to kickstart the summer season early for them.
Launching their new flavours to the world whilst claiming summertime.
A big red box was placed in the centre of Rotterdam…
It stood there silently for a full day, a big clock counting down,
A curious crowd gathers, anticipation growing as it reaches zero..
7-6-5-4-3-2-1: Rotterdam, we’ve got lift-off! the box opens up and unfolds itself into a happy summertime machine!
Enter from one side and exit on the side with a tan, an icecream and a smile to last a full season…
In one bite, it’s summer!

Photos: Maaike Engels
Video: Urbi et Orbi