Jupiler Wet and wild Shower bar

Wildeburg festival, July 2016

We are very proud to be the strategic experiential partner for Jupiler, spreading their beautiful Belgian beer brand throughout the adventurous minds and thirsty throats of the fun loving Dutch festival goers!

Jupiler has shown its guts by trusting WINK to go all out and allow us to create some of our fattest and finest work! Working made-to-measure, tailoring the project to suit the atmosphere of each separate festival, whilst creating and maintaining a strong look and feel for the beer with “The Bull”.

At Wildeburg Festival the WINK team hit the audience’s sweet spot by combining a warm shower with a cold bottle of refreshing Jupiler beer. The brand experience became a true immersive one because the shower bar itself was built with hundreds of Jupiler crates.
Wet, wild and wonderful high-fives all around!

Photo credits: Maurice Vinken