Jupiler Shortcut

Loveland, August 2016

We are very proud to be the strategic experiential partner for Jupiler, spreading their beautiful Belgian beer brand throughout the adventurous minds and thirsty throats of the fun loving Dutch festival goers!

Jupiler has shown its guts by trusting WINK to go all out and allow us to create some of our fattest and finest work! Working made-to-measure, tailoring the project to suit the atmosphere of each separate festival, whilst creating and maintaining a strong look and feel for the beer with “The Bull”.

Since this year’s Loveland festival grew even bigger than 15 previous editions. Loveland, Jupiler and the WINK team decided to help visitors out, and provide a serious shortcut;
in just 7 minutes to the other side of the festival, right across the Sloterplas lake in 8 Rough ’n Rugged marine boats.
Get you motors runnin’; Born to be wild!

Photo credits: Ernst van Deursen, Janina Breuer