Hero Frozen Fruit on a Stick

De Efteling, July 2013

Since 1914 Dutch powerfruit brand Hero makes wonderful jams, juices and smoothies…
But this summer they launch a tasty & healthy fruit-popsicle: frozen fruit on a stick!
In order to share their new invention with the world, they ask Wink to create an experiential outlet on the most wonderful Dutch theme park De Efteling! WINK designs and builds a fun and functional mobile power fruit unit on a vintage carrier bicycle.
Healthy, happy, hip and hopeful!

Photo credits: Marieke Dekkers