G-Star Raw for the Oceans Experience

BBB Berlin, July 2014

G-Star commissioned WINK to design and produce their experience inside and around the Brazilian Favillage Tribune we designed and built for Bread & Butter.
Highlighting their happy ‘Raw for the Ocean’ story, and creating a full service, on-brand sky box for their clients to watch the semi finales of the World Cup.
Aiming for a brighter future in a brighter blue, we seamlessly embedded the G-Star story within the surroundings. Making sure everything remained RAW!

Photo credits: Remy Castle