Douwe Egberts Goed Festival Idee
Pinkpop & Lowlands festivals, August 2011
We welcome Dutch number one coffee brand D.E. in the WINK portfolio.
Wink is responsible for the translation of their campaign to the major Dutch festival crowd, on Pinkpop and Lowlands.
We came up with an interactive, cross media, through the line campaign, based on ‘good’ festival ideas.
Including a Facebook platform, cool enamel cups & cans for on the festival campsite, crazy idea activation teams,
and a beautiful coffeehouse with great coffee on the field!
Photos: Mike Breeuwer, Dennis Bouman