Douwe Egberts


Douwe Egberts Coffee & Tea Experience, Horecava

Amsterdam, January 2013

More and more we are becoming a full service communication agency for our friends at D·E. Our understanding of this brand in motion and its products is abundant. So we got the opportunity to go all out with this latest assignment.
For their presence at the biggest Dutch hospitality fair Horecava, we designed and built a highly detailed 400 m2 coffee & tea world, that highlighted the many products and possibilities that D•E offers.
Including a coffee lab, a Café, a hotel lobby, a restaurant with coffee recipes and a Coffee Company corner.
The experience expressed the fully owned bean to cup story of D.E. and featured a replica of the legendary ‘Witte Os’ house where the brand started in Joure in 1753, where the guests could create and take home there own blend.
Without a doubt the best booth,- and the buzz of the fair!

We even designed and produced their stylish brochures…
Yes, WINK can do that…

Photo credits: Zowie Jannink