Diesel WiRevolt show & Be Stupid launch

BBB Berlin, January 2010

Diesel’s launching their new collection, simultaneously with their new global brand campaign.
Both seem to be made to measure for Wink, and fortunately Wink gets the job of creating and producing the fashionshow and party during fashion week in Berlin.
The show starts poetic with a huge unraveling knitted tapestry backdrop revealing the first model, and ends abruptly in anarchy with an unexpected model revolt and a monumental lift-off of the catwalk revealing the dancefloor. The rest of the party is a trip, where the guests get lost in a colorful creative and interactive labyrinth rave experience. >> BE STUPID!

Photos: Ernst van Deursen, Zowie Jannink