Diesel

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Diesel Wild East

Berlin, June 2006

Diesel presents their new collection to their assembled international sales force.

Wink communicates the seasonal design inspiration through the show, setup, experience & entourage…
This season the inspiration is Wild Wild East, Cowboys & kozaks.
The set up is spectacular, Wink sources a big monumental factory hall, pimps an all American Mack truck to look like a tribal folk carriage from Kazakhstan.

In the beginning there’s just the backdrop that looks like a Russian sheriff’s star, as opening the star slowly rises and with bright lights and smoke, the Mack truck pulls in pulling a thirty meter catwalk behind it… goosebumps!

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