BBBerlin, July 2010

Their second time on Bread and Butter in Berlin, our original Wild and Wonderful Wink client DIESEL commissions Wink for their on-site experience: a multi level booth of more then 1000 m2. A 360° sensory experience, including an outside area, a continuous fashionshow, a daily party, and much much more.
All based on the seasonal design inspiration, ‘Licence To Create’: an epic movie theme, flirting with edgy cinema.
A few of the highlights are the facade, built from 20.000 vhs tapes, the silkscreened pancakes, the amazing Paris dancers, and the nine studios…
And… action!