Diesel BE STUPID stand

BBBerlin, January 2010

Diesel’s launching their new collection, simultaneously with their new global brand campaign.
And, finally, they decide to do a stand at Bread & Butter! So for the first time these two long-term loyal Wink clients meet up! A cause for celebration in itself!

Diesel works side by side with Wink, to create a fun and funky, multi layered, inspirational interactive playground as their stand.
From the garden with a tree on an embroided hill, and a view on a customized vintage Airstream caravan with an aluminum mohawk, to the interactive robot mannequins…
From the temporary autonomous bar area where we die cast Diesel heads in chocolate and distill grappa from stale beer… to the mannequins lit only with the use of video mapping projection…
Full force stupid-ity! Wink wink, know what I mean?