Diesel ¿Porque Trabajar?

May 2002

Three themes feature in this seasons design inspiration:
Workwear, South America, and Weather.

Wink conceives and produces the ¿Porque Trabajar? event.

The assembled international sales force, after a shot of mezcal, first have to bust their way through a brick wall, after which they arrive in a monumental scaffold set up. With a multi-level asymmetrical catwalk.

A fast-paced choreographed show, with special effects like sparking grinders and rain.