February 5 2017
The English love any excuse for a party – and they don’t come much bigger than the Super Bowl – Budweiser asked WINK to produce a Super Bowl viewing party in London that would be the talk of the town the next day. WINK turned the Dinerama into an all-American arena, where 750 fans chose a team to support. The room was divided in two camps with a battle pit in the centre. The party crews took their turn to hype up the crowd of their team; scratching, rapping, dancing and battling away, and the ecstatic crowd battled with them… Patriots vs the Falcons. WINK provided every element to turn this experience into an explosive football frenzy! Touchdown!
Photo credits: Arron Leppard & Andy Hughes