Bread & Butter United
BBBarcelona, January 2009
Expanding their ambitions to a global scale this season BBB is universal; the theme UNITED.
Wink is the decoration & experience partner for the overall look and feel of each hall.
A BBB passport was the entrance document for all guests, Wink made it into a huge curtain in the entrance hall.
Heartcore in the denimhall, with Greys Anatomy properly fucked-up in the windows, a big pulsating heart shape made from bloodbags filled with indigo blue blood, a neon heartbeat, and an intensive care DJ booth.
Sweet and addictive in the Fashion Hall, with huge candy all over, a kaleidoscope DJ booth, and candy fruit machine visuals at the doors.
Retro racing style in the Urban Superior area, inspired by Le Mans: chequered flags, race numbers, slick tires, and a chequered matrix made from black and white jerrycans.
Industrial Sized French Knitting in the Sport & Street Hall, almost 700 metres of ribbed pipe forms a monumental installation in the halls atrium.
The Motherfucker (= the central statue) is transformed into a Superted, as a comment on crazy consumerism, this season the Motherfucker is the primal shaman, the tribal teddy, the outernational superhughero, and the trash & souvenir collector from united nations – he that unites us all.
Photos: Jordi Torras Ferrer and Lucas Brouwer