Bacardi Pineapple Pop-Up Poolparty

Amsterdam, August 2013

An exotic new flavour of rum is introduced by our Bacardi friends. And it’s up to WINK to launch it in an unforgettable way. On the hottest day of the summer, In the middle of the financial business district of Amsterdam a spontaneous tropical poolparty emerges. A mob of übersexy girls and boys bring in small inflatable pools, baywatch-inspired life guard babes take their positions…
Suddenly bouncing beats roll around the corner in the shape of a big yellow truck dj booth, while a ultimate social lubricator a firetruck enters the scene…kickstarting the party with a splash.
Wet ‘n wild! hell yeah!

Photos: Mittnick