Asics, Bread and Butter

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Asicstiger at Bread&&Butter

Berlin, September 2018

What The Gel

WINK’s latest wild wonder. An interactive hypergel hype booth created for ASICSTIGER at Bread&&Butter Zalando that was designed from the feet up! (literally) saw an immersive, experiential environment that reacted to the footsteps of the fresh ‘n fashion savvy. Allowing them to hot step their way playfully around the products on display & loose themselves in a world of beautiful bouncy BOING!

Photo credits: Stefanie Soho & Tobias Faisst

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